Be part of a world where communication is fair to the consumer!
Politics and Conduct
We take as a basis in all the countries where we operate, the guidelines and rules stipulated by the MMA (Mobile Marketing Association) and the CAN-SPAM Act (Bureau of Consumer Protection). We suggest all our clients consult the rules of their locality. PitchWink is not liable for damages caused to third parties. This page is for informational purposes only.
No one likes to receive unsolicited messages, and many professionals are unwittingly aggravating the problem and disrespecting potential consumers without realizing they are practicing spam. This page is intended to help content providers consider permission marketing as the basis for their campaigns, regardless of the region or channel of communication used to interact with their recipients. The content presented here is informative. In case of doubts regarding what is legally applicable in your activity territory, please consult third parties.
What is Spam?
Spam is any unsolicited electronic message that contains commercial or misleading information. As they say, Spam may be difficult to define, but consumers know what it is when they receive it. The key is to ensure that everyone to whom you send your business messages has agreed to receive communication from your company.
Opt-in and Opt-out
It means that the recipient has agreed to receive messages from your company and voluntarily provided information for electronic communication (e-mail address or mobile phone number, for example).
When the recipient requests that your company STOP sending messages. This action does not prohibit your company from sending messages related to transaction in process or product guarantee. If a person decides to cancel receiving messages from your company, you MUST STOP sending them.
Should I tell subscribers how often my company will send messages?
By notifying the consumer about the frequency of sending messages, they will be less likely to consider their messages as spam. They will also have the opportunity to determine if the frequency used will generate more messages than they are expecting. By agreeing to the frequency stipulated by your company, consumers will receive your messages better and will be willing to read the content.
Are you sending Spam? Find it out.
- Have you ever bought a contact list without them choosing to receive your messages?
- Have you ever sent messages to recipients that your company had not contacted in the past 12 months?
- Have your recipients been told how often you will send messages?
- Do you send messages to consumers who did not choose to receive your promotions or alerts?
- Are you offering misleading information in your messages?
- Do you give them the opportunity to do unsubscribe?
- Are you using any trademarks other than yours in the content of your messages?
If you answered YES to any of the above questions, you are probably sending SPAM to your customers. Learn about permission marketing practices on this page and avoid sending unwanted messages!
Simple Tips to Avoid Spam. Make sure that:
- Your message is clear, not confusing or misleading
- The recipient can identify your brand
- Your company’s contact information is current
- Third parties who campaign on your behalf know about permission marketing
- The forms of cancellation of service are clear and direct
- The cancellation is processed as soon as possible after the request
In the process of developing PitchWink, we take into consideration both our customers and their recipients. To learn how to register, disregard and adjust alerts and campaigns preferences by communication channel, please read the applicable topics below.
Win the Consumer Permission!
Here are some tips to get consumers to Opt-in to receiving your campaigns.
Make an offer to your consumer!
Consumers will often choose to receive marketing communications if they believe they will receive relevant messages, such as promotions (buy one and win the other for free); interesting information; facts; coupons or promotional items.
Use the QR-Code (or 2D barcode) on your packaging, point-of-sale displays, email, advertisements and business cards. Consumers like to use the code in exchange for discounts and participation in contests, and they will choose to receive emails and text messages.
Always include a signature form on your website. Some consumers may register only because they like your brand, but the chance they choose to receive your communications is greater if you offer something or participate in a promotion.
Contests and giveaways are always a fun, effective and inexpensive way to ask your customers to send messages.
Coupons and Discounts
When someone buys on your website or fills out a form, offer a discount on the next purchase or a mobile coupon if they choose to receive your messages.
Always include a Call to Action
Any webpage or associated marketing material should have a Call or “Call to Action” as part of the message. A good “Call to Action” can convince the consumer to provide their email address or cell number. Consumers may also be interested in receiving industry information, discounts, coupons or product details.
The most important way to get consumers to choose to receive your communications is by offering something in return. You must offer additional benefits so that your customers are interested in continuing to receive your messages. No offer has to be expensive, but it must be specific and of value to the consumer.
OPT-OUT via SMS
For the Mobile Subscriber
If you are receiving unwanted messages from one of our customers, you have the option to unsubscribe by sending an SMS with one of the following keywords: “STOP”, “CANCEL” or “UNSUBSCRIBE” to the same number that sent you text message.
Unsubscribe via E-mail
All E-Mail campaigns sent by PitchWink contain at the end of the email body a link where the recipient can click and unsubscribe both from the domain and only from the address that sent the message.
For our customers who send emails through our gateway, those on their own should insert their own unsubscribe links.
Unsubscribe via Voice Calls
Voice calls have in their operators their own opt-out rules. Check the rules of the country to which you want to send your messages.